#ETSY KEYWORD MANAGER DOWNLOAD#
Shipping Price – Listings that offer free shipping or are available for digital download receive priority in search results.Things that affect your score include customer reviews, whether or not your shop page policies are set up, a completed About section, cases against your Etsy shop, and intellectual property infringement violations. Customer and Market Experience Score – A score that tallies all of your feedback, positive and negative, together.Renewed listings are given boosts as well, though much smaller. This boost lasts anywhere from a few hours to a few days. Recency – Etsy gives search ranking boosts to new listings as a way to gauge shoppers’ attitudes towards them.The higher the number, the higher you rank in search results. Etsy wants to know how many shoppers view your product versus how many go on to buy it. Listing Quality Score – How well your product listings convert.Exact matches rank higher in search results. Relevancy – How well your tags, titles, attributes and categories match a shopper’s search query.There’s an internal ranking system working behind the scenes determining which products to list first and an order to list the rest in. Search results on Etsy don’t simply list relevant products at random. This only explains half of how the Etsy search engine works. This, in turn, helps the search algorithm return relevant products for search terms. They allow sellers to structure products, but more importantly, they help Etsy’s search engine match search results to customer queries more accurately. Product titles, descriptions, listings, tags, attributes and categories are all multipurpose. But how does it do this? Relevancy and query matching. In short, the algorithm’s purpose is to deliver relevant search results to customers. Its primary function is to provide the best search results for the keywords you enter. How Etsy search worksĮtsy’s search engine works similarly to Google’s (and most search engines, for that matter). Your job as a seller is to master Etsy SEO well enough to appear in Etsy search results for keywords related to your store and products. There are over 7.5 million active sellers on the platform and tens of millions of products.īuyers need a way to sift through this mess efficiently. Like any ecommerce store worth its salt, Etsy has its own internal search engine to make finding the products you want much easier. They’ll even be able to view product recommendations if they’re logged in.īut when it comes to specific wants, most customers head to one place: the Etsy search bar. They include scanning the homepage and browsing categories.
Build backlinks for your Etsy store and listingsĮtsy SEO is search engine optimization as it relates to the ecommerce platform’s internal search algorithm.Įtsy customers are given a few different ways to find products on the platform regardless if they’re browsing the app or website. Renew listings to provide a temporary boost Add keyword to the beginning of each field Do not use the same title for multiple products
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